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Taylor Swift has fostered a dedicated group of hungry followers that discuss her every move on TikTok, just like they did on Tumblr before.
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Taylor Swift is as much a force on TikTok as she is in music. Swifties have been cultivating a raucous ecosystem on TikTok, “SwiftTok.”
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Users dedicate themselves to her music discussion and, more commonly, conspiracy theories about her.
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Much like BookTok for bookreaders and CleanTok for those who love to clean (or watch other people clean), SwiftTok is a community on TikTok for Swift fans and Swift content.
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Participating Swifties may find themselves ranking some of her songs, reviewing her albums, or showing off their vinyls.
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On the surface, SwiftTok feels like a typical community of impassioned fans, but diving into deeper will reveal a dedicated collective that is hellbent on dissecting every word out of the singer’s mouth to gain insight on her upcoming projects.
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An intensifying “stan culture” has helped bolster the fanbases of popular musicians everywhere, there’s a main distinction that separated Taylor Swift (and SwiftTok) from her contemporaries.
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Other modern, popular musicians don’t appear to make the same impression on TikTok that Swift does—there’s no EilishTok or TheWeekndTok. Taylor herself will sometimes respond to trending videos to encourage fans.
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While some of the content on SwiftTok is typical music fan fodder, some of the most prevalent content is conspiracy theories.
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While some of the content on SwiftTok is typical music fan fodder, some of the most prevalent content is conspiracy theories.
Image Credit: Google