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Kanye West will buy the conservative-friendly social site Parler, according to sources familiar with the deal.
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The purchase, reportedly worth millions of dollars, is expected to be announced next week.
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West has been outspoken in his support for President Trump and has hinted at his own political aspirations.
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This move could signal a shift towards a more active role in conservative politics for the rapper and fashion mogul.
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It remains to be seen how his fanbase will react to the news.
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Parler, which markets itself as a "free speech" alternative to Twitter...
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Saw a surge in popularity among right-wing users following the election….
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However, the site has faced criticism for allowing hate speech and conspiracy theories to thrive on its platform.
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West's purchase of the site could bring new attention and resources to Parler...
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But it also raises questions about the influence he may exert over its content and policies.
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The deal is expected to close within the next few weeks.
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