If you want to run a small and medium business well then SEO performance of your online site should be good, especially in the local environment search engine optimization should be strong. This is called Local SEO in English. The advantage of this is that your business name and information will be at the top of the list when the residents of your area search online. This will make your business prosperous. This article will discuss some tips and techniques for better SEO performance.
Give importance to reviews. Make sure your organization’s reviews are positive. Because people read reviews online and are interested to visit the site if the review is good. Moreover Google helps to get a strong position.
If you do service type business then the value of review is more there. So for the review to be positive, good strategy has to be adopted. Customers should be requested to provide review for your organization. That is why you have to make them interested of reviews. Rewards or offers can be arranged for them every month. This will increase their interest in giving reviews.
In many cases, businessmen are more interested in publicity, reviews are not given much importance by them. But this is a wrong move. Staff should discuss how to deal with this issue. In addition, 1-2 employees can be appointed who will work seriously with the review.
Other things to keep in mind:
- Ask the customer to review after checking out. Send mail to customers for review.
- Seek the help of an SEO company to monitor reviews. If necessary, hire an experienced part-timer.
- Reserve a place to review at the bottom of the site. Take a look at how Google collects reviews on your behalf.
- Arrange a review form on the website. This form can be created through various plugins.
- Put the option of comment box on the site. Customers will comment and you can request their comments via mail.