Samsung has once again shown the world an impressive marketing strategy. Per the company’s wishes, the film shooting project was conducted with the new flagship smartphone Galaxy S23 Ultra. Famous director Ridley Scott is responsible for this project. It is possible to make an action film successfully with Samsung mobiles.
The camera section of the Samsung Galaxy S23 Ultra smartphone is quite strong. The 200-megapixel camera lens is installed in this mobile. Besides HDR technology, 8K resolution, and a powerful video camera, everything will now be in the hands of the user.
This is not the first time a cellular company has used famous directors and cinematographers for marketing films. Cinematographer Emmanuel Lubezki shot a short film on the iPhone 13 Pro, and Greg Fraser used the iPhone 13 Pro to shoot the short film.
This time, top action director Ridley Scott and cinematographer Flavio Labiano were called upon to make an action short film entirely on Samsung’s flagship, the Galaxy S23 Ultra.
Perhaps Samsung has adopted the same strategy as Apple this time. Director Scott said, “I was initially confused as to whether it would be possible to make an entire action film with a smartphone.” But I was surprised to see so many alternative options for mobile. The smartphone has a lot of variety in the setting options, and it made me happy.
Director Hong Jin shot an entire ‘horror film’ with Samsung’s new smartphone. He says that I first found it easy to capture images with a smartphone. We now have to think a little differently from how we used to believe traditionally.
However, it is possible to take pictures of various objects in a dark environment very well due to Samsung’s HDR feature. Working on the entire project was extremely enjoyable for me. Perhaps the start of a new era in mobile film-making is through these projects of Samsung. In the future, it may be possible to make big film projects with smartphones.