If you want to run a small and medium business well then SEO performance of your online site should be good, especially in the local environment search engine optimization should be strong. This is called Local SEO in English. The advantage of this is that your business name and information will be at the top of the list when the residents of your area search online. This will make your business prosperous. This article will discuss some tips and techniques for better SEO performance.
With the help of online search engine, when a customer searches for anything related to your business, Google wants to know his location. Google wants to see how close or far from your office he is searhing. If it’s nearby, Google adds office locations to its map application.
Moreover, if people search from different places, you can create a virtual office on behalf of your business. Although there is no direct office, it is possible to maintain contact with customers through virtual office. Changes in information such as address, phone number, business name, owner name should be updated quickly. This is because it can take months for search engines to display updated information everywhere. Make sure this information is the same everywhere.
You should upload many pictures of your business on Google Business Profile and your Facebook page. Spread these pictures in online platforms that carry positive meaning and represent your business idea clearly. Allocate budget for local advertising. Google now offers advertisements for it’s map to make space for businesses. Keep doing the hard work to get more reviews online than competitors.
If you run a hotel or resort business, apply for a review through Google, Yelp and Trip Advisor. Ask for reviews from customers whenever you get the chance. Connect your website with the schema mark-up code. This will help your site reach important information to search engines. You can also use the JSON-LD mark-up code. This will give Google your business name, address, and contact number.
https://www.searchenginejournal.com/local-seo-strategies-smbs/194305/#close