Fans of the K-pop group BTS were ecstatic to hear that the group’s youngest member, Jungkook, has formed a partnership with the luxury designer brand, Calvin Klein. The news comes after months of speculation and hints from both parties.
Rumours of the partnership first emerged in January, when Cedric Murac, the global head of creative at Calvin Klein, followed Jungkook on Instagram. This was not the first time that a member of BTS had been associated with a luxury brand, as other members had previously become ambassadors for brands such as Celine, Dior, and Valentino.
As rumours began to circulate, fans grew more and more excited, especially when the official Calvin Klein Instagram account began following the BTS page after Jungkook deleted his personal account. The brand then began teasing the collaboration, responding to fans’ requests for a partnership with Jungkook and urging them to turn on their notifications.
Finally, on March 27th, the partnership was officially confirmed with a short clip of Jungkook, accompanied by the caption “same time tomorrow?” While the singer’s name was not explicitly mentioned in the post, fans immediately recognized him from the shots and his distinctive tattoos.
The partnership with Calvin Klein is a major achievement for Jungkook and BTS, who have become one of the biggest musical acts in the world. With millions of fans across the globe, BTS has managed to break down cultural barriers and connect with people from all walks of life.
For fans of the group, the partnership is a dream come true, as it further cements their status as international icons. It remains to be seen what the collaboration will entail, but fans can’t wait to see what Jungkook and Calvin Klein have in store.