Nokia, the renowned technology company that once dominated almost 90 percent of the mobile market, is revamping its business model to regain its lost glory. With the emergence of mobile giants like the iPhone, Samsung, and Xiaomi, Nokia’s position in the market had been overshadowed. However, the company has announced the launch of its new flagship smartphone, the Nokia Magic Max 5G, which is set to compete directly with the iPhone.
Nokia Magic Max 5G smartphone
The Nokia Magic Max 5G is a smartphone that is expected to be released in July 20231. It is rumored to have a 6.67 inches OLED display with a 1080 x 2400 pixels resolution and a tall 20:9 aspect ratio2. The phone is expected to have a triple camera setup on the rear with a 50MP + 16MP + 5MP sensor2. It is also rumored to have a 144MP main lens at the rear clubbed with a 64MP wide-angle lens, and a 48MP telephoto sensor3. The phone is expected to have a 6500 mAh battery1. The Nokia Magic Max 5G is expected to have 8/12GB RAM and 128/256/512GB ROM1.
Recent reports suggest that the Nokia Magic Max 5G smartphone boasts an impressive 6.7-inch display with a refresh rate of 120 Hz, protected by Corning Gorilla Glass 7. The phone is equipped with 8/12/16 GB RAM and internal storage variants of 256 GB and 512 GB, offering ample space for users to store their data. Its non-removable battery of 7950 mAh is equipped with 180W fast charging capabilities through a USB Type-C charging port, ensuring an uninterrupted and prolonged usage experience.
The resolution of the smartphone can be 1080 x 2400 pixels with a 20:9 ratio and 395 ppi density. In the display section, screen to body ratio is 86.7%. It will have dust and splash-resistant features and IP53 certification.
The Nokia Magic Max 5G smartphone also features a triple camera setup on its back, including a main camera with a resolution of 144 megapixels and two other cameras of 64 megapixels and 48 megapixels, respectively promising exceptional photography and videography capabilities.
Running on the Android 13 operating system, the Nokia Magic Max 5G smartphone is powered by the second-generation Qualcomm Snapdragon 8 5G processor, providing an efficient and smooth performance. The phone is priced around 58 thousand rupees, and its release is expected at the end of this month.
Furthermore, Nokia has recently announced a new logo for the brand after 60 years, replacing its blue-colored Lego with a new color, as revealed in a press release last Sunday (February 26). The company hopes that the new logo will help it regain its lost glory, and the announcement was made ahead of the Mobile World Congress 2023 in Barcelona, Spain.
Nokia’s new business model and the launch of its flagship smartphone, the Nokia Magic Max 5G, along with the introduction of its new logo, indicates the company’s efforts to reclaim its position in the market. The Nokia Magic Max 5G smartphone’s exceptional features and competitive price point could make it a serious contender in the smartphone market, particularly in direct competition with the iPhone.