Research is conducted on when to post on social media and when is the best time. The content of this study will be discussed today.
It’s hard to say when is the ideal time to post on social media. Because all the people in the world follow a changing routine. Last year’s right time to post on social media is not same as this year’s anymore. Those who work in marketing on social media need to be aware of the time so that they can reach a larger target audience.
Sprout Social conducted the study by collecting information from 30,000 customers. All types of popular social platforms were included in their research. Now let’s take a look at the best time to update now to post on social media.
Overall the best time to post on social media is between 9am and 10am on Tuesdays to Thursdays. At this time people are more busy in media.
Best time to post on Facebook
Busyness on Facebook has shifted from morning to noon last year. The best time to post on Facebook is Monday to Friday at 1pm. The next best time is Tuesday from 10 a.m. to 1 p.m. However, it is better not to post on Facebook on Saturday.
Best time to post on Instagram
The popularity of Instragram skyrocketed in 2020 and 2021. In 2022, 2 billion people use it monthly. Instagram’s engagement has increased a lot compared to the previous year.
The best times to post on Instagram are on Mondays at 11am, Tuesdays and Wednesdays from 10am to 1pm. Thursdays and Fridays from 10 a.m. to 11 p.m.
Best time to post on Twitter
The best time to post on Twitter has changed significantly compared to last year. Busyness increases a lot in the morning and afternoon. The best times to post on Twitter are Monday, Tuesday, Wednesday, Friday and Saturday at 9am. It is best not to post on Sundays.
Best time to post on LinkedIn
LinkedIn is busy every day except holidays. Every year new users are added to LinkedIn.
The best time to post on LinkedIn is on Tuesdays from 10am to noon. The best days to post on LinkedIn are Wednesdays and Thursdays. It is best not to post on LinkedIn on Saturdays and Sundays.
What will be your best time may differ from the results obtained from this study. So it is better to do your own test. Customers can respond on social media at different times. So there is no specific strategy here.
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